CHange the ratio

A little idea that turns what businesses were going to spend on media, into donations to feed hungry Kiwis at Everybody Eats, this year’s change the ratio charity partner.

How you ask?

We noticed there’s a bit of a formula most companies use when they give to charity. They’ll give say $50k and spend another $200k telling everyone. We wanted to change that. Just image what a charity could do with some, or even all of that media money.

The idea’s deadly simple.

With change the ratio if businesses make a donation to a charity we’ll tell everyone about it so they don’t have to. Which means… they could give a bit more.