Independent podcast publisher The Spinoff wanted to dissect the vinyl revival in New Zealand. So, we helped them not only discuss the local scene, but become part of the culture.

The Long Play is a documentary podcast series exploring the warped history of vinyl in Aotearoa, pressed and released as a double LP.

It was The Spinoff’s first-ever physical content product sold to brand partners as a sponsorship opportunity. It was gifted to collectors through a nationwide event based on crate digging, involving 42 record stores. If you found a copy, it was yours, free.

It received nationwide publicity, generating millions in earned media reach, and giving brand partners a huge ROI.